Decathlon

Decathlon, one of the world’s largest sporting goods retailers, was rapidly expanding across the Asia-Pacific region and looking to open their second store in Singapore.

Tenant CS was appointed to find Decathlon a retail space within a shopping mall that would ultimately become their flagship store. The company was after a space that would increase their brand visibility while falling within a competitive budget.

As part of its property brief, Decathlon required high impact retail signage opportunities, high pedestrian foot traffic and long-lease terms.

• Needs assessment for the new facility and location survey (to identify preferred area)
• Singapore market analysis and rental benchmarks
• Longlist of options and site selection
• Space evaluation and shopping mall inspections with client
• Financial feasibility of options shortlisted
• Negotiation of lease terms and lease finalisation

Despite high retail rental rates in Singapore and a shortage of quality options, Tenant CS found Decathlon a space in City Square that matched their size and budget requirement. The new space has, so far, been used as a flagship store because of its prominent location and position within the mall.